We spend a lot of time determining how much SEO costs, or how much we charge to do SEO for a company, so we thought it would be a good idea to do a general video on the subject.
Generally if you see a company that publicly advertise prices or “per keyword pricing” directly on their website, it is not a good sign. Be weary of businesses that have predetermined prices for “packages” that have undetermined variables.
Video Summary –
Factor 1 – Type of Industry, e.g. the dog snuggie industry vs lawyer industry will vary greatly in the difficulty of ranking
Factor 2 – Area or Geographic area, e.g. Delray Beach vs “the world” vs Southeast Asia
Factor 3 – Competition e.g. the locksmith industry is much more competitive than the dog walking industry (there are exceptions to that example)
Factor 4 – The current state of your website/domain – e.g. a website that is 5 years old with 100s of quality backlinks will be priced much differently than a brand new website that is just starting out.
There are SEO campaigns that could cost as a little as $100. On the contrary, there are SEO campaigns where millions of dollars per year on being spent on content writers, seo technicians, acquisition of links, domains, etc.
How does Elite Strategies Determine SEO Cost for a Customer?
After an initial phone or in-person consultation, we will begin the process of analyzing your assets. This might sound scary, but we will generally take a look at what you have going for you. We’ll start by taking a look at the following:
Your domain age – the age of your domain will greatly impact an SEO campaign. An older domain will show more trust and authority to search engines then a domain that was just registered. Think of this scenario: would you trust a business that started last week or a business that has been around for over 10 years. Google and other search engines look at domains the same way as people do.
Number and quality of back links – Sheer number of back links does not necessarily equal a quality site. In fact, a website with thousands of spammy links pointing to it can actually cause us to decline a contract. Quite often a client will approach us after having had SEO from another company, and we find out that they’ve used practices outside of Google and Bings webmaster guidelines.
Social Network Connectivity – Association with branded social networks can be a huge plus. Search engines look at social networks as a huge plus, so when we see a website with quality social networks, this can be something that can reduce the cost of SEO.
Keyword Difficulty – The keywords “buy a computer” and “find an electrician in Boca” can vary in cost by tens if not hundreds of thousands of dollars. We take into account who your customer base is, and what demographic you are trying to attract, and analyze the keywords to determine the overall cost of the SEO campaign. This is one of the largest factors in determining cost of SEO that we use.
Website Usability – There are many instances where a website has such poor usability that we need to redesign it from the ground up. Poorly coded websites, popups, older frameworks can hinder SEO, and drive the cost up.
Content – The amount and type of content you have on your website can drive the cost of SEO up or down. A website with 1000s of pages of information is a much bigger asset then a website with 4 pages and a contact form.
There are as many as 10-15 other factors that can determine the cost of SEO, and we look at each and every one of them before pricing out an SEO campaign for a client.
Patrick Coombe is the founder and CEO of Elite Strategies Llc. Patrick takes a hands on approach to managing Elite Strategies and loves to get involved with technical projects relating to clients inbound marketing needs.