Local SEO can be very much different than doing traditional SEO. There are a number of factors that come into play when getting ranked on a local SERP as opposed to a national SERP.
Local search results can bring in a ton of traffic. Mobile traffic has now become equal to, or greater than desktop traffic, and a lot of this has to do with people doing search queries for local results.
So here are a few things to keep in mind when trying to rank for local results:
Google+ – it is no secret that Google has favored listings that have Google+ profiles and pages. IF you don’t have one, get one. Build upon it regularly and encourage others to do the same.
Authorship – this is a fairly advanced topic that we won’t go into right now, but it is definitely something that you want to implement not only for rankigns, but for conversions as well.
Citations – getting an active and complete profile on places like Yelp and City search can mean all the difference in the world. Lately these profiles have been outranking actual results so that is a very important factor to pay attention to.
Reviews – have your customers do outreach to get reviews on Google Places and other citation sources
General SEO – make sure your SEO is on point. Make sure your telephone, address, and email is listed clearly in the footer of your site, and that your code is clean and validated.
Social – create and engage in social media discussions on your own pages. Having active Facebook and Twitter accounts can really help boost your listing.
Local SEO is a very competitive niche, even in smaller niches it can be very hard to get a site ranked. Follow Google Webmaster Tools guidelines as well as these tips and you will be well on your way to ranking.
Patrick Coombe is the founder and CEO of Elite Strategies Llc. Patrick takes a hands on approach to managing Elite Strategies and loves to get involved with technical projects relating to clients inbound marketing needs.