This phrase has kind of stuck with me since the first time I came across it.
It has become my personal mantra in online marketing.
Sure I still share some silly and nonsensical stuff from time to time on my own social networks, but overall I try to live by this rule. I also try to pass on this philosophy to all of my clients and colleagues as well.
Over on inbound.org, the articles that tend to trend towards the top are those that are:
I like to repeat this mantra before I tweet or share something. Sure 1/5 of my updates are total nonsense, but that is just having fun.
Do my followers really need to see “top 6 SEO tips from X SEO blog?” Probably not.
People generally exist on social networks to stay up to date on one or more industries as well as their own social circles.
Keep that in mind. Unless you are an actual celebrity, most people don’t care about your every move.
Think about the word “contribute” when you post. Are you really contributing something to the global conversation or are you just filling up 140 bytes on Twitters hard drive?
Next time you post on social media, solemnly swear that this is good stuff.
Poorly written content, duplicate content, utter nonsense, and spam is plaguing the interwebs. The inbound niche isn’t even that bad compared to industries like payday loads, weight loss, and make money online.
As a lowly marketer, I can only do my part.
I must hold myself to my own set of standards. No one is going to tell me I am uninteresting, they will just not follow me, or not link to me, or not tell their friends about my company.
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Part 1 - An SEO's Guide to Tumblr
Part 3 - The value of Tumblr links revisited