In a nutshell, SEO is the process of getting your website listed high on the search engines with the end result of getting you more website visitors and ultimately more customers.
Let’s face it, the #1 way people seek out a new company is the internet. There are over 10 billion search queries every day on Google alone. Potential customers every day are sitting down at their computers scouring the search engines to find a good company to work with. Our job is to get you found on the search engines, to connect you with potential customers and get them through your door.
Technically speaking, there are two parts of SEO on-site and off-site. On-site refers to the changes we need to make to your website to make it “search engine ready” such as the text, meta tags and keywords. Off-site refers to factors such as backlinks, social media, and content pointing to your site. We provide each and every one of our clients with a personalized organic campaign plan that will yield the best results. Our local search engine optimization service has one goal: to create more visibility in the search engines. This will drive more foot traffic to your physical location and generate more phone calls and email inquiries. It’s the technical answer to the local search revolution. This is a brief description of how we actually achieve visibility for your business online:
We start by performing a comprehensive analysis on your website and domain. We use our own proprietary processes to identify the best keywords for your project — the search terms that will yield the best traffic and ranking potential. We analyze several dozen factors, and take into consideration any existing assets you have and develop a plan to take you to the next level of visibility.
We Create a Backlinking Strategy A back link is a website that has a link to your website. The amount and quality of back links are the #1 factor that Google and other search engines take into consideration when ranking your site. Our technicians strategically place and negotiate a wide variety of quality back links using a multi-tiered approach, all pointing directly to your website in order to improve your position in the search rankings. Some firms are using “blackhat” tools to spam your links all over the internet, potentially ruining your reputation and possibly getting you banned by Google. This is a counterproductive approach that we do not subscribe to. While this is not an easy process, it does yield long term success and a solid marketing foundation.
We Optimize Your Website Google scans every website, every day for quality and changes. When it scans a website it looks for keywords and other signals that it uses to rank a website. We are well versed in what metrics Google and other search engines look for when ranking a website. We employ a range of tactics that will properly optimize your website for the search engines, without compromising the look and feel of it.
We analyze and optimize your websites code. Search engines determine your ranking based on the way your website is coded. If you have errors and other problems with your website, you will be penalized. We check your site for page load time, image alt tags, keyword density, title tags, anchor text and up to 20 more factors to ensure when the search engines crawl your site, you will be found!
Did you know that in any US State, there are at least 10 million people on Facebook at any time of the day? It is 2013, and Facebook, Twitter, Google+ and YouTube are all household names. Lacking a presence on these social media sites is no longer an option. Elite Strategies provides a comprehensive and individualized social media campaign plan that will take your company to new heights. We provide account set-up and design customization options, including a broad range of marketing campaign services that will help you manage and grow your business. Our team of highly skilled employees and talented interns possess the skills necessary to take your website to the next level by way of social media. The possibilities of outreach, lead generation, and branding your company on these social media sites are endless.
We will custom design your site to your specifications with SEO & marketing in mind from the ground up. Our in-house designers are dedicated to providing only the best designs, and have years of experience providing quality products. We believe that website design is a science, and have used grass-roots marketing via split testing in order to come up with the best approach in web design, to yield customer conversions. Any designer can create a beautiful website, but it takes more than a nice looking website to convince a customer that you are the best choice. A successful web design requires proper planning and implementation, taking your overall business strategy and transforming it into a visually appealing marketing tool. Remember that your website is going to be your company’s primary marketing tool for your brand and product line, where most of your clients and potential customers will visit.
Elite Strategies offers 24/7 dedicated hosting and custom domain name registration for all TLDs (.com, .net, .org, etc). Our dedicated servers are housed in a secure building that is temperature controlled, built with safety in mind, and has armed security on premises. We use Linux and Windows platforms, and a variety of customizable packages that are tailored to your needs.
We run only the finest Linux dedicated servers using the time-tested Apache web servers. Our current uptime is over 1.5 years, and we are hosting over 300 domains across our network of dedicated servers.
When conducting business on the internet, there is nothing worse than hearing a customer say “I Googled your company and found negative reviews, so we will not be doing business with you.”
In 2013, you are defined by what appears on these search engines and within micro-niche social media communities. In fact, millions of dollars are lost every year because of false or misleading SERP results. Whether the negative listings are from a competitor, a news site, or another site the impact is something that you do not want to affect your business.
We understand the reputation issues that you may face and we can offer a cost effective plan that will yield a long-term solution. Our unique, and time tested reputation management services will help you get your good name back under your control so that you can focus on doing business.
The upside to this is that Elite Strategies can help resolve your issues and negative content with a simple campaign. The talent that we possess is second to non in the areas of Reputation Management. We realize how important it is that you have a positive online reputation. Potential clients and business partners will want to look up your company before thy do business with you, and potential employees will want to know that they are dealing with a reputable organization. The first impression they get may very well be what they see on Google, and today that is a reality.
“Good mobile user experience requires a different design than what’s needed to satisfy desktop users. Two designs, two sites, and cross-linking to make it all work.”
-Jakob Nielson, PhD Usability Expert
In a world of iPhones, tablets and Android devices, it is more important than ever to cater to the users that use these devices. 52% of Americans own a smart phone, and that number continues to grow every day. Having a mobile site is not just a cool feature to have, it is a necessity. Statistics show that users have a hard time navigating websites designed for a desktop computer, and complain that the text, links, and buttons are way too small to click. Elite Strategies has developed it’s own mobile website product, and it not only looks great but has shown to increase overall customer inquires on the sites in which we have it implemented.