SEO Optimization for WordPress

Wordpress SEO

SEO Optimization for WordPress

WordPress is a great CMS that does a lot of SEO work for you, but there are still a number of things you can optimize in order to make the most of a WordPress site. WordPress is extremely user friendly and practically anyone can learn how to use it. The plugins that are available to the user make SEO optimization as simple as it can be. Here are a few tips in order to help you make the most out of your WordPress blog.

Using Nofollow Attributes

Properly using nofollow attributes on your WordPress site can dramatically increase your SEO. Without nofollow attributes your site will be forced to share its page rank, which makes it less visible on search engines. Luckily, WordPress is stacked with plugins that allow automatic nofollows for all your links so that you don’t have to worry about losing valuable SEO credit.

Alt Tags

WordPress makes it insanely easy to manipulate image alt tags within the HTML of you site. Take advantage of this by coming up with a strategy to rank images for your business. Long tailed keywords work the best and deliver the longest lasting results. I’ve worked with websites who get up to 10% of their business from Google image search, and with WordPress making alt tag manipulation as easy as posting a blog, there is no reason not to take advantage of it.

URL Structure

If I were to post an article on “7 Ways to Make Italian Wedding Cakes” I would want my URL to look something like this: www.yourwebsite.com/7-italian-wedding-cake-ideas. Removing words like “ways”, “to” and “make” will increase your search engine visibility. Also, remember that Google only displays the first 69 characters of a page title so try and stay within that limitation. Some people would argue that including numbers in a page title doesn’t maximize page visibility, but this isn’t the case. While a user isn’t going to search for “7 Italian wedding cake ideas”, they will be more likely to click on that SERP result as opposed to “Italian wedding cake ideas”. Always keep user experience in mind.

Optimize Your Robot.txt File

Create a robot.txt file that looks like this in order to disallow superfluous pages as well as point to your sitemap in the first line:

Sitemap: http://www.yourwebsite.com/sitemap.xml User-agent: * Disallow: /cgi-bin Disallow: /wp-admin/ Disallow: /wp-includes/ Disallow: /wp-content/plugins/ Disallow: /wp-content/plugins/download-manager/ Disallow: /readme.html Disallow: /license.txt Disallow: /tag Disallow: /author Disallow: /coding/demos/

Allow: /sitemap.xml.gz$ Allow: /wp-content/uploads/

# Google AdSense User-agent: Mediapartners-Google* Allow: /

User-agent: Googlebot-Image Allow: /

User-agent: Adsbot-Google Allow: /

User-agent: Googlebot-Mobile Allow: /

Using WordPress is a good decision from a UX and SEO standpoint as long as you make sure the get the most out of it. Don’t let using WordPress in its default setting negatively affect your SEO. What SEO WordPress tips do you have?

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