There has been a lot of talk all over the internet, mainly on blackhat forums and blogs about the “SAPE network” and its effectiveness in the SEO world. There have been many blackhat SEO’s out there that have been using the SAPE network to leverage links in order to rank their own sites. First let’s understand how sites such as the SAPE network works:
Basically once you are registered, you can input spun text into the backend control panel and post to 1000’s of sites in just a few minutes. Blog networks can go unnoticed for a long time but there are many factors that have gotten them busted:
1. Registered users using horribly spun text and anchor text, attracting attention from the Panda crawler. Google will then begin to note similarities or “footprints” of these sites and put a label on them. 2. Publicity in blackhat forums and the like. Google’s employees have been known to frequent these networks, and have even signed up for these link networks in the past.
3. Sites in these networks getting deindexed. A lot of these sites typically use the same framework and are hosted on the same IP or shared hosting accounts. As time goes on these sites get deindexed and not only lose effectiveness for people trying to rank sites, but attract more attention from Google.
Anyone who is in their right mind knows well to stay away from networks such as the SAPE network and other link networks such as “ALN” and others. These networks violate Google Webmaster Guidelines for a number of different terms:
So here is the thing –
Don’t buy links. It’s that simple. If it sounds too good to be true, it is.
Most of the folks out there still using networks are people that think that they are untouchable, people that are naive, or people that just don’t care. It’s a really hard lesson when you wake up and your site is nowhere to be found on the search engines, but unfortunately it is a lesson that many people are going to learn for the first time, and others will learn again.
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Part 1 - An SEO's Guide to Tumblr
Part 3 - The value of Tumblr links revisited