Linkbuilding: Turn a Paperclip into a Farm House!

Ok, so this one is gonna be short.

This blog post is more about a state of mind, than a how-to or guide.

So here is the deal, have you ever head the story of Kyle McDonald?  Kyle was this guy that was made famous for his bartering skills.  He was able to successfully barter a paperclip all the way up to a 2 story farmhouse.

I won’t go into how exactly he made it happened, but it involved making trades to people that valued what he had more than he did.  In turn he valued what the other person had more.

Make sense?

Recently, we’ve been looking at building links kind of the same.

And I’m not talking about trading links!

We are talking about the state of mind that the barterer has when they are in the act of bartering.  You have to show people that you have something that they want.

You can’t just wake up one morning and say, “I’m going to pitch CNN a blog idea.”  If you did, they probably would not even take the time to respond.

It’s all about perception, man

That’s right, if you want to get your story, idea or link published with the big dogs, all you need to do is change the perception of the webmaster or editor.

Take this scenario:

  • SEO grabs some blog posts on some no name blogs, he writes some quality content and is well received by its small audience.
  • That SEO then emails a larger blog and says, “you might have seen me on [small blog], I have a story idea about X, are you interested?
  • That blog post is then published.  He then emails an even larger blog and says the same thing, only now he is able to reference a blog that is known in the industry.
  • Rinse and repeat.  The SEO now has blogs published on established sources throughout the internet.  That SEO can now approach a number of different sources for story ideas.

It’s not that simple

Being able to make something like this happen is not easy.  No matter what, if you want to get a blog published on a major source, you are going to need to make sure that you look the part.

I got the idea for today’s post because we were able to “trade up” several ideas within the past week, and now have a client that is getting some attention on a major news source, that she never expected to be featured on!

TLDR – gradually find better sources for your content, so that you can use them as sources for finding better sources.

Patrick Coombe
Patrick Coombe is the founder and CEO of Elite Strategies Llc. Patrick takes a hands on approach to managing Elite Strategies and loves to get involved with technical projects relating to clients inbound marketing needs.
Patrick Coombe
Patrick Coombe
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