Learn On-Page SEO in 2017

Every year a new guide on on-page SEO is written, and it always starts off with “SEO has changed” and continues with the same old tactics.

It is now 2017 and I’d like to say that SEO has not just changed, the entire lid has been blown off! If you expect to rank in 2017, you have got to have a quality website with something to offer your user. Google has made it so SEO tactics of before are no longer recognized, and rankings now are based on quality, merit, social proof, and authority. The way we go about learning search engine optimization is a little different than the average SEO tutorial, so stay with us.

At the cornerstone of any SEO campaign is on-page SEO. This guide is a comprehensive tutorial to learning on-page SEO, meaning it requires a great detail of technical SEO experience already. Yes, it will cover all of the basics such as title tags and meta descriptions, but we will also delve into some of the more technical aspects of on-page SEO such as structured data, rel=canoncial, and JavaScript.

This book is offered free of charge on this website, if you would prefer to read it on Kindle version follow the button below.


Table of Contents

(New) WordPress Speed Optimization

Just added in March of 2017, our WordPress speed optimization guide is quite possibly one of the most thorough guides on improving the load time of WordPress websites. We’ve gone way above and beyond the obvious, and included new methods like “prefetching” and “prerendering.” Check it out!

Image Optimization

Many SEO’s believe that they are optimizing their images, but don’t realize they are missing the boat entirely. In our guide to image optimization for SEO we outline the most essential tactics for image optimization. Image optimization isn’t just inserting an alt tag, there are over a dozen more factors when it comes to image optimization!

Internal Linking

For many SEO’s internal linking is a random act carried out throughout their day. Professional SEO’s know that internal linking is a very deliberate strategy that can change the entire direction of a website.

Robots.txt and Meta Robots

The robots.txt file and the meta robots tag both act as traffic signals for search engine crawlers. Get to know them, and you can begin to understand how crawlers such as Googlebot move throughout your website.

Server Optimization

If you are an SEO and don’t know about servers, then it is time to go back to basics. At the very least we recommend having a basic understanding of the points contained within this guide.

URL Structure and Permalinks

Having an optimized URL structure and permalinks is mandatory in the 2017 version of SEO. Both humans and robots don’t want to read gibberish URL’s and parameters. In this guide we show you how to make your URL’s more user friendly, and how to optimize them for SEO.

Meta Description Optimization

At the core of any SEO campaign are meta descriptions. In this section we’ll teach you what they are, how to write them, how to measure them and so much more.

Title Tag Optimization

Like meta descriptions, title tags are a core part of any SEO campaign. In addition to teaching you how to write them and optimize for SEO, we’ll show you some real world examples as well.

Headings / H Tags

Learn more about how headings or “h tags” play a role in on-page SEO and how to properly implement them without going overboard. More than any other style of text, the H tag stands out the most, learn to use them to your advantage.

Structured Data and Schema Markup

Quite possibly one of the hottest topics right now in SEO is structured data and schema markup. Since the onset of Google’s Knowledge Graph SEO’s around the globe have been in a frenzy marking up their websites with semantic markup. In this section of our on-page tutorial guide we’ll give you the basics and how to get started using structured data in your website.

Anchor Text Optimization

SEO is all about backlinks, right? Backlinks, backlinks, backlinks! Well, anchor text is the human readable part of a link, and is oh-so-essential in any on-page SEO strategy. Get to know and love anchor text and it will love you back.


Blogging plays such an important role in SEO we dedicated an entire section all to itself. In this section we’ll show you how to get started with blogging and how to optimize your blog for search engine friendliness.

Responsiveness and Mobile Friendliness

The mobile revolution is here, and SEO plays a major part in it, but it’s not enough just to have a mobile website. You’ll learn how to optimize your responsive website for SEO, common SEO pitfalls and how responsive and mobile websites work.


We won’t bore you with cliches like “content is king” but instead dive right into how content will help your SEO efforts and how to avoid common pitfalls that might cause a Google algorithm adjustment or penalty.

Page Speed and SEO

One of the first things we look at when optimizing a new website is how fast it loads. This is another aspect of SEO that Google has publicly confirmed is a factor when it ranks websites, so with that it should not be ignored.

Keywords: Proximity, Density and Prominence

Close your eyes and what is the first word that comes to mind when I say SEO. Was it “keywords?” If so your just like most other SEO’s, and rightfully so! It is a huge part of on-page SEO and a lot to take in, so grab a coffee and get comfortable.


One of the few actually confirmed ranking factors, Google recently announced that having an HTTPS enabled website could in fact boost your rankings in the search engines. But it’s not that simple, there are a few on-page SEO caveats you should know as an SEO.

Domain Names

Choosing a domain name is a near permanent decision, and one that shouldn’t be taken lightly. Learn more about domain names and SEO, EMD’s, new gTLD’s and so much more.

Social Sharing and Social Media

While social media is another way to generate traffic in and of itself, it also plays a vital role in search engine optimization. In this section we’ll learn how to use social media to your advantage and the role it plays in SEO.

HTML, CSS and JavaScript

Another mandatory aspect of on-page SEO that all aspiring SEO’s should learn is HTML, CSS and JavaScript. These are the building blocks of the web, and an essential part of search engine optimization.

Rel=Canonical Tag

The rel=canonical tag is a simple solution to the very complex problem of duplicate content within a website framework. In this section we’ll talk about how to implement it, when to implement it and some common pitfalls.


Learn more about the role that advertisements play in SEO and how you can minimize the risk of being penalized by Google.

XML and Website Sitemaps

An XML sitemap can help create a map for Google to follow when crawling your website. Learn the difference between an XML sitemap and a website sitemap, and why we recommend having both for your website.

Have a question?

You can call us M-F at 561-526-8457 or toll free 1-855-353-8730.

If you prefer email you can contact us via our online contact page and we'll get back to you right away. Thank you!

Learn On-Page SEO

This is an updated tutorial on learning on-page SEO in 2017. Written by our CEO Patrick Coombe, this comprehensive guide is more than 20,000 words in length with illustrations, images and tables.

Contact Info

900 Linton Blvd, Suite 104
Delray Beach, FL 33444

Phone: 561-526-8457
Toll Free: 855-353-8730
Fax: 561-526-8707