With the holiday season in full effect, it’s important to take advantage of the opportunities presented by a marketplace saturated with consumers who want to spend money. Use these simple tips to optimize your website for the holiday season.
Take Advantage of Cyber Monday
Cyber Monday is the Internet retailers equivalent of Black Friday and occurs the first Monday after Thanksgiving. Websites traditionally offer special deals and discounts for shopping online. There are a number of websites that promote Cyber Monday participants. Find them and get listed on them for better web visibility.
Send Out Holiday Emails
Never forget the value of repeat customers. Send out an email to your existing customer base that offers them something special for the holidays. Let them know that you value their business and thank them with a special deal that is only available to them.
Create Holiday Themed Social Campaigns
Don’t be afraid to go all out on social media platforms for the holidays. Creating holiday marketing campaigns on Twitter and Facebook is a great way to engage your customers.
Simplify Your Website
Holiday shoppers are on a mission. Remove any lead capture forms that force a user to log in before shopping or receiving valuable information. Shortening the process will prove valuable to users and you can feel free to resume your lead nurturing after the New Year.
Create Special Landing Pages
Build a simple landing page that contains optimized metadata for the holidays. The page can contain a holiday deal or a list of special holiday services. Link the landing page to your blog and social media outlets in order to get better visibility. Customers will be excited to see something new and custom for the holidays.
Have questions about your holiday SEO strategy? Ideas that we left out? Leave a comment below and let us know what you think.
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