For starters, they’ve gotten rid of the light blue strip, which acted as a reflection before. Gone. We believe that Facebook is conforming to the more modern “flat” look that designers are preferring as of late.
In addition to the “f” logo being changed, all of their other supplementary icons have changed – also a move towards a more flat or one dimensional look and feel.
Next, if you look towards the right of the slash through the middle of the “f” you will see that the font has been changed ever so slightly. There is now an angle added to the slash, which definitely gives it a little more character.
Last, but certainty not least, the “f” now extends into and through the bottom of the image, which definitely creates a whole new look and feel to the logo. Perhaps it is a sign that Facebook is “extending into new territory?”
As stated, the supplemental icons were given a redesign to support the new look and feel of the icon logo. While the changes for the Facebook “f” icon were somewhat minimal, these changes were nothing short of a complete redesign.
We really like them, and feel that they really fit into the overall look and feel of Faecbook as we know it.
The old icons screamed “web 1.0” and were more of shrunken illustrations than icons. Icons are meant to be a simplistic representation of an overall meaning, not a mini-picture.
Whoever is in charge of Facebook’s branding – keep up the good work!
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