The recent unveiling of Facebook Graph Search has received a lot of attention due to the personal nature one can now conduct searches upon. Unlike Google search, Facebook search will allow users to search for any parameters defined within a Facebook profile. For instance, a user will be able to search for people who like specific music, art, food, brands, and more. This will be particularly useful for businesses and present a lot of opportunities for marketers, and based on these examples that I found, I think that sociologists will find the application frighteningly insightful.
The fact that Facebook search can do things that Google can’t is pretty exciting, but it’s also a little scary. Put it this way, if you’d be uncomfortable having the whole world see any snippet of your profile, re-check your privacy settings or remove the information from your account.
On the creepier side, users will now be able to do searches not only based on your interests, but also on more personal information such as your location and relationship status.
Although Facebook Graph Search may seem like a privacy nightmare, if you have a working knowledge of Facebook’s privacy settings you shouldn’t have any problems. Facebook has very decent privacy settings but a lot of people don’t know how to use them. For more information about how to customize your privacy settings, read this information.