Deeper content – Add spice to your pictures to get shared

Hi there! This is the senile simian sensei from

If you are already reading my blog, you might be familiar with my latest ideas concerning content. If not I would recommend you read about my concept of deep content first and if you like that – head on over to the meta-gaming article series. However, as I have been asked to write a post in this blog I will focus more on the marketing side and the advantages that you can easily realize by augmenting content.

The example I’m going to use here is not article content, but creating shareable images for sites like Facebook, Google+ and Pinterest.

Two niche’s that I using this technique extensively right now are cooking and fitness/bodybuilding. Head on over to pinterest or facebook and you will see that food porn and motivational quotes overlaid on fitness models or bodybuilders are huge.

So for now, we look at the easier one of the two, which is the fitness niche. Easier, because different from the food niche you don’t have to create your own pictures. The only hurdle you will have to overcome is collecting and selecting images” the complete workflow looks like this:

  • Grab images – Buying fitness images should not really be hard
  • Put a grungy looking textures on it and make it black and white
  • Slap a short quote such as “there are seven days in the week and none of them is someday” on it in yet another grungy font
  • Share high and wide

One can probably make a years worth of these pictures in a few days. The real problem is not dying of boredom while doing this. I have seen people take this even further, such as sharing actual exercise plans with useful information on top of these pictures.

Looking at food, you can find recipes. The basic recipe to make this is still the same.

So here you have it:

Take something as simple as a picture, and by adding some content and you have content that is shareable, likable, and might even go viral and really you don’t have to know any big secrets to do this.

This is a marketing instrument a trained monkey can utilize – I should know.

Patrick Coombe
Patrick Coombe is the founder and CEO of Elite Strategies Llc. Patrick takes a hands on approach to managing Elite Strategies and loves to get involved with technical projects relating to clients inbound marketing needs.
Patrick Coombe
Patrick Coombe

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