Tonight we thought we’d do something a little different than the normal SEO mumbo jumbo and talk about a topic that is somewhat of an evergreen marketing topic: signage. In the video, we talk about some of the personal success we’ve had with our own signage, and how it helped us “increase our office click through rate.”
Clearly you can see that business went way up as a result of our sign. Our office is right next to a major arterial road, and also next to a lunch spot that probably serves over 1000 people every day of the year. My friend Rob initially helped me with this concept, after brainstorming for a few weeks about what to do.
The bottom line is, if you have exposure – get signage. If you have bad signage, tear it down and get something new. If you need help, snap some pics, send it to us and we’ll help you come up with a concept that will drive more business to your location.
Enjoy the video!
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Part 1 - An SEO's Guide to Tumblr
Part 3 - The value of Tumblr links revisited