SEO: Content Cruft Cleanup Case Study

If you’ve been paying attention to a lot of the case studies in various SEO blogs, you’ll see more and more articles about content pruning,

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What exactly is a manual SEO audit?

manual seo audit

We get asked quite often: what tools do you do to perform an SEO audit? The short answer: we don’t use any tools. The long

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A History of Famous Google Penalties

history of google penalties

Over the past 2 decades there have been a number of high profile Google search penalties. These penalties range from innocent mistakes, to blatant disregard

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Crafting an SEO Friendly 404 Page

404 SEO image

Let’s face it, as SEO’s 404 errors are something we have to deal with. Some people freak out when they see a 404 error, others

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A (technical) SEO’s Guide to Emoji’s

search engine optimization

At this very moment in time, somewhere in a skyscraper in NYC or San Francisco there is a team of 10 or more highly paid

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Website Live & Website Transfer Checklist

Here at Elite Strategies we are all about the 3 P’s of consulting: people, process, and product. People, the people that make and optimize websites.

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Google Hates Your WordPress Theme

Inexperienced & amateur “web developers” are building shoddy and unprofessional websites and themes at an alarming rate. As a digital marketing agency, we are getting

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Rethinking SEO Meta Descriptions and the Search Engines that Love Them

seo-meta-description

Day 1 Week 1 of any SEO training and I guarantee you hear the “importance of meta descriptions” at some point or another. Everyone loves

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Website Trust, Authenticity, and Credibility Factors

In 2016, website visitors and online customers are smarter and more savvy than ever. They are also much more cautious of online businesses and weary

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Major Google Update: Penguin 4.0

Earlier today Google released an official blog post confirming that Penguin 4.0 has been released, and it is now part of the core algorithm. We’ve

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