eCommerce: Calculate Cost of Customer Acquisition

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Calculating the cost of customer acquisition is an extremely important metric to have not only for your eCommerce store but for your business as a

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Uncle Sam says “NO” to compensating for online reviews

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Please note: this post is my personal interpretation of what has been going on with recent FTC rulings and should in no way serve as

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Survey Results: What People Hate About “About Us” Pages

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Last week we asked our customers, friends and followers to take a short survey regarding “about us” pages. Our goal is to help our customers

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Linkbuilding through business philanthropy

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No matter how you slice it, linkbuilding has gotten harder and harder over the last few years. Many SEO’s have even removed it from their

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8 Unsplash Images Designed for Blog Posts

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Unsplash is a great source for free images that you can do whatever you want with, and not have to worry about licensing or attribution.

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List of businesses Google search could kill (with knowledge graph)

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Google’s official motto is “don’t be evil” but we all know it is really more along the lines of “make money, FTW.” It is no

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How to guarantee no one will ever read your company blog

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Hi, my name is Patrick and I run a corporate blog. Sure, its not some super-magazine blog with offers from Nike to run ads in

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SEO Case Study: Doubled Traffic, Decreased Bounce Rate by 55%

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Its been a while since we posted a case study, we’ve been really busy with, you know…work. We just couldn’t resist with this case, however.

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Google Adds Application Downloads to Knowledge Graph

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Was browsing around the web, actually doing research for an upcoming blog post when I noticed that Google has added a new Knowledge Graph feature.

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Can your WordPress theme sabotage your SEO efforts?

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We here at Elite Strategies are big fans of WordPress. We’ll custom code themes, plugins, scripts, add-ons but sometimes a solution calls for us to

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