On April 1, 2013 we set off on a social media campaign for a national eCommerce site that would be a “game changer.” Our client was in the health/beauty niche, and was struggling to get more website conversions.
About a week later, traffic began to surge and our viral campaign went, well – viral. Traffic tripled for the next week and doubled since then. It doesn’t always happen this easy but this time we felt like the Michael Jordan of SEO’s.
There are a lot of details that went into this, but really it was all about creating an image, finding the right way to do outreach, and following up.
We have one client that we absolutely love, and has been with us from the beginning, Debbie from Bonns Flowers. We love working on Bonn’s Flowers, and have been very proud to be able to show them a high return on their investment (ROI) by using basic SEO techniques and using Google Maps.
On February 10th, we called Debbie with a plan. We asked for some extra money to launch a PPC campaign on the days before Valentines day in an effort to drive more sales directly through her main revenue channel.
Instead of targeting “cityname flowers” or “florist in cityname” or the 100′s of other variations, we decided to think outside of the box, and bid on thousands of low quality keywords not-relating to flowers or florists at all!
And that’s what we did. From February 11th well into the evening of February 14th, we ran several campaigns that caused a huge surge in traffic. The campaign went so well, that we actually had to “turn it off” at around 2pm on Valentine’s Day. Our client was completely exhausted by the end of the day, her inventory was completely gone, and sales for that day was a new record!
We don’t do a lot of PPC for clients, however we feel that “sprinkling in some PPC” during an organic campaign, at the right time can be extremely beneficial and profitable.
In 2011 we embarked upon an organic search strategy for a local painter. This painter was a 1 man show, with 1 truck, and worked for himself for 20 years in a small town. As a client, his needs were very simple: he wanted more customers, and didn’t care how we did it. So we did what we do best. We started building links, doing outreach, building his social media properties, etc. Within a few weeks, website visitors were up, and his phone started to ring just a little bit more.
2 months later, things were going great! We didn’t knock it out of the park, but our client was very happy. His phone was ringing a lot more, and he even asked his wife to quit her part time job in order to help him manage the business.
Then one day, a very short email came in:
Dear Mr. Parker,
We would like to receive a quote on painting our exterior building. We have 3 walls that need to be painted that are roughly 30×10 each wall. Please forward us your best quote.
This may have seemed like a normal lead, but it was actually the property manager from the local University, and was looking to have someone take over the contract for their school! This potentially turned into a massive client for our client, and has since changed everything in his life.
We attribute a lot of this to having great search engine visibility and a little bit of luck. We built a form into the sidebar of each page to make it easy for people to get a quote, and made the page very easy to navigate. We also made the page look like an A1 professional painter, even though he was just 1 guy. It gives us the chills when things like this happens. One never knows when that next big client is going to come about, but one thing is for sure: you want to be visible when it happens.