It was a Googily week, with all sorts of Googilisms happening. Some Plus, some Maps, and of course some search engine trickery. Here is the top news that happened this week in case you need to check up:
SEO is now officially dead, and so is search. Ok most beat to death joke in our industry, I know. But seriously, this week Google talked about a whole new way to search. This includes Google releasing the ability to use “conversational search” (yup, its gonna start talking back to you) which is already apparently being experimented with. Google says it will start by being able for Google to answer “how” questions like “how do I do SEO?” and move on from there. There will always be ways to optimize results. Heck, you can optimize a Chihuahua if you want to! So don’t worry, optimization of anything will never be dead.
Google+ got a new facelift. I like to think I’m a pretty big deal on Google+. I have friends, people I talk to, communities, chats, etc. Let me tell you when G+ did a total revamp this week it was as close to gossipy chatter as techies get. The new layout includes an…interesting new timeline-ish feed that layers posts instead of just listing them symmetrically. Overall the feedback amongst my SEO circles was pretty well, but change is never easy. Check it out yourself by logging into your G+ account.
Maps got a new facelift! Yup, they totally redid maps. The most noticeable change that I saw was the ability to click on an area and Google will retrun relevant places in the area. This is designed to make Maps more intuitive and user friendly for people visiting a new area.
Schema.org announced that it added the capability to add an image source for a URL to its platform. You can only guess what this will mean? Google will probably be displaying logos in the search engine results very soon. Any SEO’s that see into the future (like we do) know that schema.org is going to be the driving force behind Google’s search engine in the years to go, at least it will make it look much better. We’re going to go ahead and add as much schema to as many pages as possible in the mean time.
If you already have an organization type you can just add this code to your listing to make it happen:
<img itemprop=”logo” src=”http://www.domain.com/logo.png” />
Google Announced Penguin 2.0 and Matt Tweeted a lot about other search related SPAM matters. Yup, Penguin 2.0 is coming! There are many SEO’s that have there opinions about what is going to happen with Penguin 2.0, but it’s really between Matt and God. All we can really venture to guess is that it will severly punish those that are using low quality link signals. Furthermore, Matt sent out a bunch of Tweet’s like this:
Elite Strategies had an amazing week this week. Several new clients joined our roster, and we got some great new testimonials (see our testimonials page.) In addition, we hired 2 of our interns: Nino and Ashley which we are super pumped about.
Stay tuned for more info from the Elite Strategies Blog.
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Part 1 - An SEO's Guide to Tumblr
Part 3 - The value of Tumblr links revisited